Ultimate Secret to Create Money from Facebook Ads Part 2

Ultimate Secret to Create Money from Facebook Ads Part 2
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About Facebook Ads : in-stream

Facebook ad breaks are now known as in-stream ads.

A video creator or publisher can earn money by including ads in the video content. This includes short ads before, during or after their video content. They can earn money on their live and on-demand videos.

In-stream ads can help creator earn money. Ads can either be placed on a video or all videos. Ads that appear within videos are selected by Facebook’s auction system and served dynamically to each video viewer.

Formats for in-stream ads

  • Pre-roll ads: Those ads play before your video starts.
  • Mid-roll ads: Those ads that play during your video.
  • Image ads: These ads are static image ads that are displayed under the content.
  • Post-roll ads: These ads appear at the end of your videos. Users who did not receive a pre-roll or image ad can be shown a post-roll ad.

The minimum time in which an ad may be shown in a video with automatic placements enabled is 30 seconds (image ad) or 45 seconds (video ad). Creators can now monetize 60-180 second content with image ads and post-roll ads.

Facebook Page’s in-stream ads eligibility

  • Pass and remain compliant with Facebook’s Partner Monetization Policies.
  • You must be at least 18 years old.
  • You must live in a country eligible for in-stream ads.

Eligibility requirements for video on demand

  • 600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted or paid watch time.
  • Page has at least five active videos.

Requirements for live videos

At least 60,000 minutes of the 600,000 total minutes viewed in the last 60 days must include minutes viewed from live videos.

Check your monetization eligibility

  1. Go to Creator Studio.
  2. Click Monetization > Policy issues  to review your Page’s monetization status.

How to check your eligibility to in-stream ads

  1. Go to Creator Studio.
  2. Click Monetization on the left-hand side of the menu to review your Page’s in-stream ads for live eligibility status
  3. If eligible, click Set up.
  4. Select your Page.
  5. Review the terms and conditions, then click Agree to Terms.
  6. Set up your payment account.
  7. Submit your Page for review.

Best practices for Facebook in-stream ads eligibility

  1. Track the number of viewers that return to your videos each week.  Track your returning viewers against the videos you produce each week using Loyalty Insights in Creator Studio. If you notice a sudden spike or dive in returning viewers, learn what kind of videos create this behavior.
  2. Publish on a regular schedule If you publish video content on a daily or weekly basis, it can encourage viewers to return for new episodes.
  3. Respond to comments and questions. If you take a few minutes to respond to comments and questions, that can turn casual viewers into loyal fans. Viewer comments are also a way to get ideas for new themes and videos.
  4. Share the link to your videos on all of your social channels. Help followers from other social channels find you and share the permalink to your content.
  5. Consider how people might use search to find your Page. Include the name or brand that’s best known to your followers in your Page name.
  6. Create and nurture an engaged, loyal community. Facebook prioritizes content that generates authentic interactions and that people seek out and return to
  7. Strategically share your content. Strategically share content, use groups and make your Page more discoverable to help bring followers to your Page.

Set up a payment account for Facebook in-stream ads by clicking here.

Facebook monetization review statuses

Monetization statuses:

  • Monetized: Your video is earning money. A wide number of advertisers are able to advertise in your videos.
  • Limited or no monetization: Your earnings are reduced or the video isn’t monetizing at all. The video may not meet the Content Monetization Policies, or it may not be appropriate for most advertisers.
  • Pending review: Your video is under review. Videos may be able to earn limited revenue from ads while under review. Once the review is complete, the status will either be green (monetized) or orange (limited or no monetization).
  • Can’t be monetized: Your video may not meet programme requirements. For example, it may be too short to include ads or may not follow the Community Standards.
  • Not monetized: You didn’t turn on in-stream ads for this video, but it’s eligible for review.


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How to use in-stream ads

Upload a new video in creator studio by selecting Video from the Home tab.

Once the new video is uploaded, insert ads by selecting In-stream ads in the video composer.

There are 2 options to insert ads

Automatic placements:

It is the default feature, meaning in-stream ads will be added to your videos automatically.

Choose placements:

  • You can add cue points in your videos to signify where you’d like to place ads.
  • Start placing cues after the 60-second mark of your video.
  • You must leave at least 120 seconds between each cue point.
  • Facebook may not be able to fill every cue point you suggest.

If you have access to the in-stream ads feature, you can use them in existing videos on your Page.

How to include in-stream ads in an existing video

  1. Go to Creator Studio.
  2. Select Content library in the left navigation.
  3. Choose a video from the list, then choose Include ads. You may choose more than one video.
  4. Select OK at the prompt to finish.

Videos in multiple languages

Videos that include multiple languages may not be eligible for monetization. We recommend that all video content is in one language. This includes:

  • Title
  • Description
  • Audio in video
  • Embedded text in video (e.g. captions or subtitles)
  • Music in video

About In-Stream Video Crossposting and Re-sharing

Pages onboarded to in-stream ads after March 31 are not eligible for crosspost monetization.

Crossposting and re-sharing are two ways to share videos across pages. crossposting feature requires partners are required to give permission to declare their Facebook Page relationships.

Crossposting: It allows for the sharing of content between connected Pages for which there is unique value to the audience without having to re-upload the video.

For example, if Page 1 owns a video that Page 2 helped in creating, Page 2 may want to share it to their own followers using crossposting.

Re-sharing: Re-shares helps displaying the original uploader to the user, which can aid users getting to know their Page and brand.

Create a Facebook in-stream ads block list

Create a block list

  1. From Creator Studio, select Monetization.
  2. Click in-stream ads in the left menu.
  3. Select Block lists.
  4. Click Create block list.

Check Block list categories

Manage In-Stream Ad Payouts

To receive your earnings from in-stream ads, you must set up a payment account.

When will you receive in-stream ad payouts?

For in-stream ad payouts, you will receive payments around the 21st of each month for the previous month’s balance. Facebook initiate payments when your payout account’s earnings reach a balance of $100 USD or more.

About Facebook Ads earnings insights

  1. Go to the Facebook section in Creator Studio.
  2. Click Insights.
  3. Click Earnings.
  4. Choose the Pages that you want to see insights from.

Earnings insights for Facebook in-stream ads

To find and track in-stream ad earnings:

  1. Go to Creator Studio
  2. Select Insights in the left navigation.
  3. Select Earnings.

Your estimated earnings are based on several factors, including the number of impressions and CPM. Payouts will be different from what’s displayed in Estimated Earnings if your video contains content owned by someone else or there are other adjustments.

Source: Facebook.com

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