Everything You Wanted To Know About Earning From Facebook Monetization Part 1
Rules For Facebook Money A.k.a Earning From Facebook
Pages can earn money on Facebook by using unique content.
Monetization features availability
Monetization features are available for public content on Facebook Pages, events and groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetization. Facebook profiles are ineligible for monetization products and features.
When you monetize content on Facebook, you are giving brands the ability to promote themselves within the videos you create.
Tip: Create content that are ok to all the advertiser content. Facebook has a rating system to demonstrate how likely your content would be to receive ads from the largest number of advertisers.
- OK for almost all advertisers: Your content is available to the largest number of advertisers because it isn’t likely to be filtered out by brands.
- Rating OK for most advertisers: Your content is available to fewer advertisers because it’s likely to be filtered out by some brands, which can affect your earnings.
- OK for very few advertisers: Your content isn’t available to most advertisers because it’s likely to be filtered out by most brands, which can severely affect your earnings. In your library or Creator Studio, these videos may display an orange or yellow monetization icon.
- Blocked: Your content won’t be available to any advertisers and can’t be monetized.
Check a Page’s monetization eligibility (Facebook money)
Pages can earn money from their content (Facebook money) if they meet the Partner Monetization Policies. To find out if your Page is eligible:
- Go to Creator Studio.
- On the left, click the Monetization tab.
- Select the Page you want to check.
- Click Apply
You will be taken to the Monetization Eligibility Checker, where you can see and review your status.
Green: Congratulations! Your Page is ready to earn money.
Yellow: Your Page has a few issues that may be affecting its ability to earn money.
Red: Your Page has serious issues. You cannot use this Page to earn money at this time.
Videos posted to Facebook can be used to earn money through a product called ad breaks. However, ad breaks can only be placed in videos that follow certain rules.
Facebook monetization standards are divided into three sets of rules:
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1. Community Standards
Facebook Foundational rules both for monetized and non-monetized content against unsafe content that depicts graphic violence, nudity and hate speech.
2. Partner Monetization Policies
These standards typically apply at the Page level. They address the behavior of your Page as a whole. They include rules for the content your Page creates, how that content is shared and how your Page receives and makes online payments.
In order for publishers, creators and third-party providers to utilize monetization tools on Facebook, they must comply with a set of rules called Partner Monetization Policies.
These rules apply to all content on Pages, events and groups on Facebook.
In order to earn money on Facebook, you must:
- Create content on an eligible surface: monetization features are available for public content on Facebook Pages, events and groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetization. Facebook profiles are ineligible for monetization products and features.
- Follow our Community Standards guidelines
- Share authentic content
- Share original content: Content creators, publishers and third-party providers can only monetize content that they created or were involved in the creation of, or that directly features the creator, publisher or third-party provider. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing etc.) cannot be monetized. Affiliate entity content distributed by third-party providers, such as multi-channel networks or social media agencies, may be considered original content.
3. Content Monetization Policies
These rules typically apply at the content level. They address the content of each individual video or post that your Page publishes. They include rules against violent, sexual, criminal, graphic or profane content.
Content presented in the following formats cannot be monetized:
Static videos: Content that contains one static image and little to no motion.
Static image polls: Content posted for the sole purpose of increasing engagement by asking people to react to questions posed by the content.
Slideshows of images: Content that primarily displays static images played in succession.
Looping videos: Content that loops and displays the same segment multiple times. Looping content can include GIFs and content of varying lengths.
Text montages: Content that primarily displays still or moving images with overlaid text.
Embedded ads: Content that already includes embedded pre-roll, mid-roll, post-roll or banner ads where Facebook offers ad placements. For example, a video that includes manually inserted mid-roll ads is ineligible for in-stream ads.
Engagement bait: Content that incentivizes people to click a link or respond to a post through likes, comments or shares.
Soliciting engagement: Content that requests compensation in exchange for extreme behavior, such as:
- Consumption of inedible substances
- Showing graphic content
- Consumption of drugs, tobacco or alcohol; and
- Disrobing or other sexual behavior
Cheating and gaining unfair advantage
Content that displays or promotes behavior that constitutes cheating in a competitive environment or provides an unfair advantage, such as:
Content that depicts or discusses subjects in the following categories may face reduced or restricted monetization:
Debated social issues
Content may be subject to reduced or disabled monetization if it depicts or discusses the following subjects in a polarizing or inflammatory manner:
- National origin
- Political affiliation
- Sexual orientation
- Socioeconomic class
- Legitimacy of elections
Tragedy or conflict
Content may face reduced or disabled monetization if it displays or discusses events that result in suffering, destruction or distress. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content:
Content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetization.
- Physical injury
- Mental disabilities
- Physical abuse
- Sexual abuse
- Emotional abuse
- Property damage
Content may face reduced or disabled monetization if it displays or discusses substance abuse or criminal behavior. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content:
- Substance abuse
- Advocating for harm
- Insider trading
- Copyright infringement
- Judicial proceedings
Sexual or suggestive activity
Content may face reduced or disabled monetization if it contains sexual subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content.
- Sexual activity
- Sexual poses
- Suggestive dancing
- Simulations of sexual activity
- Sex objects
- Suggestive language
- Revealing or absent items of clothing
Content may face reduced or disabled monetization if it contains profane or derogatory language. This language, either spoken, written or otherwise represented, may affect monetization for your content.
- Derogatory words
- Sexual words
- Crude gestures
- Vulgar motions
Content may not be monetized if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetization for your content.
- Bodily fluids
- Medical procedures
- Food processing
- Extreme body modification
- Bodily functions
- Ingesting substances not intended for consumption
- Ingesting nauseating substances
The following types of content are ineligible to monetize:
Content that has been rated false by a third-party fact-checker.
Misleading medical information
Content that contains medical claims that have been disproven by an expert organization. Including, but not limited to, anti-vaccination claims.
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How to raise an Appeal if your video has been demonetized incorrectly
If you believe that one of your videos has been demonetized incorrectly, you can submit an appeal directly to our reviews team.
An appeal can only be submitted once for each demonetized video that your Page has posted. Appeals are typically answered in seven days or less.
About Facebook’s Payout Hub
Facebook’s Payout Hub is where you can update banking and tax information on behalf of a Page. The Hub is only visible if you’re the Financial Admin.
When you’ll be paid
- Nonprofits and game developers will be paid twice a month around 1st and the 15th
- Audience Network and Ad breaks around the 21st of every month
- Facebook Stars and Fan Subscriptions around the 5th of every month
Update Company Name and Tax ID Number
Due to tax reasons, you can’t change both the Company Name and Tax ID number to a different legal entity or person. You’ll need to create a new Payout Account.
Update your Payment Information
If you’re a financial admin and you want to update your bank account information, follow the steps below:
- Go to Facebook’s Payout Hub.
- Click on the Payout Account ID dropdown, and select the account you want to view or update.
- Click the Settings
- Under Payout Methods, select Edit to update your payment information. You’ll need to enter your password when making any changes.
View the Facebook Payout Hub from your Facebook Page
The Facebook Payout Hub is only visible if you’re the Financial Admin.
To find the Payout Hub from your Facebook page (using a desktop computer):
- Click the drop-down icon at the top right corner of Facebook and select Settings.
- In the side navigation, click Payouts.
- Click on the Payout Account ID drop-down, and select the account you want to view or update.
Facebook Money Monetization promotion guidelines
These guidelines must be taken into account when running promotions on Facebook:
General restrictions and requirements
- Promotions cannot be administered behind a paywall or through content that is only available when users pay to engage on a page and must be offered to everyone without restrictions to just fans or subscribers.
- Promotions must not facilitate or promote online gambling, online real money gambling, or online lotteries (such as sweepstakes that require payment of some kind).
- Our policies prohibit offering incentives, compensation, or other benefits (including sweepstakes or contest entries) for any behavior that artificially boosts engagement not in compliance with our Terms of Service.
- You are not permitted to give away physical goods in connection with any promotion but can offer virtual gifts, for example, to celebrate special occasions, such as reaching a follower milestone.
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