How to Get Ahead in Advertising with YouTube Video Ads

How to Get Ahead in Advertising with YouTube Video Ads
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How to Get Ahead in Advertising with YouTube Video Ads

Are you planning to increase Brand Awareness and Reach on YouTube Video Ads and want to know some tips to get the best optimization strategy which is highly recommended.

Here is a few Optimization tips to check out:

YouTube Video Ads: Goals 

Set goal as “Brand Awareness and Reach” or “Product and Brand Consideration” as we get specific setting and bidding strategy to achieve to the desired goal.

Ad Format

  • Select which ad format you feel best suits to get more users achieve your goal. It can be Bumper ads, Skippable and Non-Skippable ads. You can read in-depth about the ads and optimization here.
  • Non-Skippable Ads are generally expensive as compared to Skippable ads as we viewers do not have a option to skip the ad and have to watch the entire video. If the budget allows then it is probably the best method to increase brand awareness

Audience

  • Identify the right audience to target your ads.
  • Add age and gender only if you know which target segment you want to target the ads. For example 18-24 users will not be an ideal target for old age home advertiser.
  • Manage better frequency capping per audience by using 1 audience per campaign and 1 audience per adgroup.
  • Exclude audience which are not relevant and if already targeted in a campaign. This will help in increasing the reach.
  • Select audience expansion if you want to reach more targeted audience.

Creative tips for Product and Brand Consideration goal

If you do not have multiple videos to promote then use Skippable ads for video longer than 20 seconds

Bidding strategy for Product and Brand Consideration goal

  • Use cost-per-view (CPV) bidding strategy if you want to engage with the user. If user do not engage your ads then you don’t pay.
  • Use tCPM bidding strategy if you want to put your ad to as many people as possible.

Conversion Tracking For YouTube Video Ads

User conversion tracking by adding conversion events such as site visit, form submission, add to cart, cart-abandoner to understand the customer interaction on the website.

(Image can be viewed here)

You can also read our blog on YouTube Video Ads: Revealed 9 Exclusive Ways To Optimize

Home » Digital Marketing » How to Get Ahead in Advertising with YouTube Video Ads
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