YouTube Video Ads: Revealed 9 Exclusive Ways to Optimize

YouTube Video Ads: Revealed 9 Exclusive Ways to Optimize
Spread the love

YouTube Video Ads: Revealed 9 Exclusive Ways to Optimize

YouTube Video ads is used tell your story as a brand by reaching the right audience. One can create a video campaigns in minutes and can measure the success by attracting more people to your product or service.

How to Optimize Your Video Campaigns

  1. To adjust your CPV if it is higher, broaden the audience targeting. Targeting specific audience will lead to a higher competition. By expanding your audience targeting, the ad can enter more auctions and can reduce campaign average CPV.
  2. Upload 2-3 videos with different messages to target your users. You can improve the ads by using shorter ads to convey your message. Shorter ads have higher view rate as compared to large video ads.
  3. If you have any creative constraints and cannot create 2-3 unique videos. Try tweaking existing videos by changing headlines and adding call-to-actions.
  4. Target ads to your YouTube channel viewers using video remarketing by linking YouTube account to Google Ads. This can be done on people who have watched, interacted, subscribed and liked your videos
  5. Check your targeting: Selecting either wrong targeting or missed audience can impact your campaign. Wrong target audience will lead to more skipping of videos whereas missing audience will impact the potential users.
  6. Exclude topic or demographic group at the campaign level if some audience is not performing well or has a high CPV.
(Point 7,8,9 comes under advanced campaign settings)

7. Target users by scheduling your ads at specific time. Control your campaigns to serve at your given time and day.

8. Set frequency capping to limit the number of views an ad appears to a user. There are two benefits of this. One is you can restrict an ad to a user as people get frustrated seeing the same ad again and again. Also you can use the budget to target more users.

9. Target language in your campaign setting. This will help to target the right audience.

YouTube-Ads-Optimize

How To Optimize Campaigns By Understanding the Important Metric in Video Campaign

  • View rate = Total number of views of your ad by the no. of users ads was served to. It gives an idea how viewers find your video. Higher the view rate implies that more users are engaged to your video.

As per Google, “A video ad with a high view rate will generally win more auctions and pay a lower CPV than a video ad with a low view rate”

  • Clickthrough rate (CTR) = total no. of clicks on your video ad by ad served to no. of people. More engaged user leads to higher CTR.

If your goal is to drive traffic to your website/channel, CTR metric is important.

  • Cost-per-view (CPV) = avg. amount an advertiser pays for a view for video ad. CPV differs from ads, ad length, targeting etc.

 

Types Of YouTube Video Ads

YouTube Ads

Image can be opened here

Non-Skippable Video Ads

  • Video ads that enable advertiser to grab user attention before, during or post watching the video of choice.
  • Max Ad duration is 15 seconds
  • Pricing will be Target CPM bidding, so advertiser pay based on impression
  • Campaign goal: Brand awareness and reach

Skippable Video Ads

  • A Video ad plays before, during or after a YouTube Video
  • The Video ad is played for 5 seconds and post that a “Skip Ad” button appears on bottom right corner which a user has an option to Skip
  • Impression is charged even if the user skips or watched the video ad
  • Pricing will be charged with CPV bidding when user watches 30 seconds of the video or engages with the video.
  • Pay as per impression if you are using Target CPM, Target CPA  and Maximize conversions bidding strategy.
  • Campaigns goal: Sales, Product and brand consideration, Leads, Website traffic, Brand awareness and reach

Video discovery ads

  • Include Video ads in place to related YouTube videos. It will also appear on YouTube search results and on YouTube mobile homepage
  • Campaign goal: Product and Brand consideration
  • Pricing: Only be charged when user clicks on the ad

Bumper Video Ads

  • Mobile-first with duration of 6-second of non-skippable ads designed to drive awareness and reach. Played before, during or after a YouTube Video.
  • Pricing will be Target CPM bidding, so advertiser pay based on impression
  • Campaign goal: Brand awareness and reach

Masthead ads

  • It appears on the top of the home feed on desktop and mobile. It helps to drive awareness on a product or service to mass audience.
  • Played without sound and user can click on the ad to unmute it.
  • Pricing will be Target CPM bidding

Outstream ads

  • Ads which reach users on mobile. Video ad is played without sound and user can click on the ad to unmute it.
  • Pricing will be vCPM (viewable cost-per-thousand-impressions) when someone watched 2 seconds or more of the video ad

 

You can also read our blog on YouTube earning impacts creator outside the U.S.

Home » Digital Marketing » YouTube Video Ads: Revealed 9 Exclusive Ways to Optimize
Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!
%d bloggers like this: